As summer travel ramps up, American Airlines is turning to new technology to help passengers navigate the busiest season of the year with less stress and more convenience. From a revamped mobile app to smarter airport kiosks and AI-powered tools, the airline is rolling out updates aimed at improving the travel experience from start to finish.?
¡°User-friendly technology is part of our daily life and should extend into what our customers experience when they travel on American,¡± Ganesh Jayaram, the airline¡¯s Chief Digital and Information Officer, said in a news release. ¡°With our renewed focus on the customer experience, we¡¯ve ramped up our digital capabilities throughout the travel journey so our customers can focus on what matters most: getting to their destination.¡±
Smarter Mobile App
At the heart of the update is American¡¯s redesigned mobile app, which now delivers real-time flight updates and uses iOS Live Activities to give travelers on-the-go information. The app is also running on a new platform that allows for faster feature updates and introduces helpful new functions, such as seamless check-in and the ability to download boarding passes for connecting flights on select oneworld partner airlines.
Speedier Self Check-In
For those checking in at the airport, American has installed modernized self-service kiosks in major hubs, including Charlotte (CLT), Chicago (ORD), Dallas Fort Worth (DFW), Los Angeles (LAX), Miami (MIA), New York (JFK), Phoenix (PHX) and more. These modern machines can complete check-in processes in under two minutes, and even faster if passengers have pre-paid for their checked bags online.
An AI-Powered Assistant
Behind the scenes, American is also using its tech-driven approach to support travelers when things go sideways. The airline is currently testing a new chat assistant powered by generative AI that helps customers rebook flights in the event of delays or cancellations caused by weather. This tool adds to the growing list of self-service features already available on aa.com and the mobile app during weather-related disruptions.
Avoiding Missed Connections
American is also piloting new tech at its DFW and CLT hubs that could help prevent missed connections. The system identifies outbound flights with at-risk connecting passengers and analyzes whether a short hold might help them make it to their next leg. Until now, these decisions have been made manually, on a case-by-case basis, but the new system aims to make these judgments more efficiently. If successful, the tool will be rolled out to more airports later this summer.
Even when disruptions occur, American is aiming to reduce the hassle by offering rebooking options directly in the app, along with automatic hotel, meal or travel vouchers when needed.
Future Innovations
The airline is also working with local and federal government agencies to explore new solutions, such as the recently introduced Touchless ID system for AAdvantage members, which could further streamline airport processing in the near future.
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