by Donald Wood
Last updated: 8:50 AM ET, Mon September 11, 2023
Canadian rail company Rocky Mountaineer announced a new
partnership with The Indigenous Tourism Association of Canada (ITAC).
Rocky Mountaineer will contribute to the Indigenous Tourism
Destination Fund, which was designed to invest in the industry¡¯s continued
growth and as a model for developing Indigenous tourism, Indigenous communities
and entrepreneurs worldwide.
The ITAC fund is working to ensure Indigenous communities
gain long-term sustainable benefits from economic activities taking place on
their lands. The move is part of the Truth and Reconciliation Commission Call
to Action #92.
¡°Rocky Mountaineer is proud to be a partner of the
Indigenous Tourism Destination Fund,¡± President and CEO David McKenna said. ¡°As
a global business with Canadian roots, we recognize and are wholly committed to
our responsibility to meaningfully advance reconciliation.¡±
¡°Partnering with ITAC on the Fund is an active response to
Call to Action #92 and in the shared vision of an economically inclusive
tourism industry,¡± McKenna continued. ¡°With ITAC¡¯s incredible leadership,
including on this Fund, Canada will become the world leader in Indigenous
tourism by 2030.¡±
Last year, Rocky Mountaineer named Violet Thumlert the new
vice president of global sales. The Canadian-based Thumlert brought 20 years of
sales experience to the rail company after spending 12 years with Pursuit
Collection in senior sales roles, where she drove high-volume sales.
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