LATAM Airlines just got into the publicity business.
LATAM has agreed to a deal with the Commission for the Promotion of Peru for Exports and
Tourism (PROMPERU) and will use its platform as an international airline to
promote Peru in five countries ¨C the United States, Mexico, Spain, Chile and
Columbia.
Those aren¡¯t just random choices; the markets accounted for 61
percent of the total international arrivals to Peru in 2023.
The strategic
alliance between the two entities will be in effect until June of this year and
will begin with digital advertisements. They will highlight seven popular
destinations within Peru. In addition, Chile and the U.S., currently
the main source countries of international tourists to Peru, will also feature
outdoor advertising on screens and digital supports.
LATAM
is expected to provide a diversified selection of airfares. LATAM is
responsible for 52 percent of sea capacity to Peru.
Chile
is the foremost source of international tourists to the country. In 2023, a
total of 2,524,658 international tourists arrived, of which 593,773 were
Chilean travelers. The U.S. is the second largest source of tourists,
with a total of 490,332 American travelers arriving last year. Colombia,
Brazil, Spain, and Mexico also constitute the countries with the highest flow
of arrivals to Peru.
LATAM is one
of the leading carriers in the world to Latin America.
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