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      Maui Vacation Rentals Struggle to Recover Post-Wildfires

      Image: Sunset from Maui, Hawaii. (Photo Credit: peteleclerc / Adobe Stock)
      Image: Sunset from Maui, Hawaii. (Photo Credit: peteleclerc / Adobe Stock)
      Rich Thomaselli
      by Rich Thomaselli
      Last updated: 3:30 PM ET, Sat July 27, 2024

      Almost a year since the devastating wildfires, Maui tourism continues to suffer.

      Vacation rentals on the popular Hawaiian island are off almost seven percent compared to last year and nearly 41 percent compared to 2019.

      The month of June was not kind to Maui as available units were barely half-full according to the Department of Business, Economic Development & Tourism. Many homes and businesses have still not recovered from the devastating wildfires in August of 2023. Current occupancy was 49.3 percent for June, a fall of 10.2 percentage points from last year and off 28.4 percent from 2019.

      So, not only are people not coming but the units are not readily available.

      Daily room rates are making up for the lower occupancy.

      The daily room rate in June was up seven percent compared to last year, and more than 60 percent compared to 2019. Available rental units and demand was up in other parts of the state.

      The average daily rate for vacation rental units statewide in June was $320, up more than five percent year-over-year and more than 57 percent compared to 2019.

      Hawaii is more and more finding itself in the unique position of trying to recover tourism dollars, but still be respectful to the rebuilding society.


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      Rich Thomaselli

      Rich Thomaselli

      Associate Writer

      Editor Associate Writer true 9281 14744 Rich Thomaselli has written for TravelPulse since 2014 and has been a professional journalist for nearly 40 years. His work has appeared in USA Today, the New York Times and New York Yankees publications. He is an 11-time writ

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