According to Hawaii¡¯s Department of Business, Economic Development & Tourism, preliminary statistics are showing that?total visitor arrivals as well as total visitor spending in July 2025 declined compared to July 2024. Specifically, Hawaii saw 873,430 visitors this July, a decline of 4.4% from the same month a year earlier.?
The July visitors came almost exclusively from air travel (99.7%), and mostly from the East and West coasts of the U.S. Spending was down from a year prior, at 4.3% less than July 2024. Hawaii saw year-on-year drops in travel from Japan (-1.4%) and Canada (-11.6%), along with other international locations (-3.3%).
DBEDT Director James Kunane Tokioka noted that July 2025 was a soft month for tourism in Hawaii, with total visitor spending and arrivals by air service from the U.S., Japan, Canada and other international markets decreasing, compared to July 2024.?
¡°One highlight was cruise visitors,¡± Tokioka said. ¡°July is typically a slow month for out-of-state cruise ships to Hawaii and that was the case in July 2024 and July 2019. In July 2025, two out-of-state cruise ships visited Hawaii, and each ship toured the island twice.¡±
Two years after the Maui wildfires, there were 235,529 visitors to Maui in July 2025, down 0.3% from July 2024. But this was 20.7% lower than July 2023, which was pre-wildfire.
¡°For the first seven months of 2025, there were 1,503,907 visitors on Maui. This represents a 9.2% growth compared to year-to-date 2024, but 16.2% lower than the same period before the wildfires,¡± said Tokioka.
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