Virgin Voyages is celebrating its best wave season on record.

The company saw its revenue jump by more than 45 percent. Bookings also increased by 34 percent.

¡°These outstanding results show the incredible momentum our brand has built¡ªdriven by our travel advisors who recognize that our kid-free, award-winning experience offers a true premium alternative in the industry,¡± says Nirmal Saverimuttu, chief executive officer of Virgin Voyages. ¡°They love that our size offers a blend of intimate and elevated experiences and real variety.¡±?

Now in its fourth year, the company says some sailings have up to 60 percent repeat guests.?

¡°Our record repeat rates are loved by (travel advisors) because another booking is almost guaranteed after their client¡¯s first sailing,¡± says Saverimuttu.

Virgin is also reporting a more than 50 percent increase in bookings for new longer itineraries that range from 8 to 14 nights. Web traffic has also grown by up to 25 percent.

¡°This is just the beginning of what we know will be our best year yet,¡± Saverimuttu adds. ¡°We're not just changing how people see and experience cruising¡ªwe're redefining what a vacation at sea can be.¡±?

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