The Travel Corporation (TTC) unveiled a new strategic growth plan that will help strengthen its leadership, grow its touring and cruise divisions and further support the brands¡¯ trade partners.?

This new plan restructures TTC¡¯s global sales, which will now report to the new Chief Sales Officer & Deputy CEO, Melissa DaSilva.

The new plan focuses on growing three main segments of its touring and cruise division: young adult travel, led by young adult tour brand Contiki; mainstream touring, led by Trafalgar, Insight Vacations and Costsaver; and luxury travel, led by Uniworld and Luxury Gold.?

¡°Our trade partners are critical to our success,¡± said Melissa Da Silva, Deputy CEO and Chief Sales Officer of TTC Tour Brands. ¡°This plan is about ensuring our brands are easier to sell, better supported, and more competitively positioned in every market. We¡¯re investing in the systems, tools, and partnerships that help our trade community grow with us.¡±

TTC¡¯s on-road sales team is also being expanded, and an inside sales team is being created. Sixteen new roles in sales will be added to support the growth.?

Additionally, travel advisors will soon enjoy more support through bigger investments in TTC¡¯s Travel Agent Portal, with white labels, APIs and better tools to support the travel trade.?

Trafalgar announced in April that it would soon begin offering its first river cruises in 2026 onboard two of its own ships, offering local-led experiences and opportunities that align with the United Nations¡¯ Sustainable Development Goals.

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