TTC Tour Brands has introduced its new Price Drop Promise initiative, designed to encourage early bookings while protecting travelers from potential price reductions.?
The program covers tours across the company's four main brands: Trafalgar, Insight Vacations, Brendan Vacations and Costsaver.
Under the Price Drop Promise, travelers who pay in full within seven days of booking will receive a refund for the price difference if their tour cost drops before departure. The offer applies to any 2026 tour booked with code PDP26 between now and September 2, 2025.
Whitney Ramirez, SVP of Sales for TTC Tour Brands, highlighted the program's benefits for travel advisors. "Advisors now have an incredible tool to help close early sales and reassure their clients that waiting for the lowest possible price isn't necessary," Ramirez said. "With Price Drop Promise, travelers get the best rate on an unmatched selection of tours, with over 2,500 definite departures ready to go for 2026."
The initiative responds to rising demand for 2026 bookings and increased focus on value-conscious travel decisions. It launches ahead of major sales events, including Black Friday and Cyber Monday, eliminating uncertainty about booking timing for cost-conscious travelers.
The Price Drop Promise works alongside TTC Tour Brands' existing 10% Early Booking Deal and applies to tours already discounted through that promotion. With 2,500 confirmed departures representing over 120,000 seats, advisors can recommend tours with confidence knowing they will operate as scheduled.
Full program details are available at agents.ttc.com.
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