Abercrombie & Kent?(A&K) is expanding its reach into the Nordic region with the acquisition of destination management partner Borealis DMC.
The Copenhagen-based company boasts expertise in one-of-a-kind offerings in Denmark, the Faroe Islands, Finland, Greenland, Norway and Sweden.
The acquisition expands the company¡¯s portfolio of destination management companies (DMCs) ¡°with an international network of more than 3,000 staff, in over 65 offices and 40 countries,¡± said A&K.
¡°The Nordic region provides access to experiences that epitomize adventure and luxury in their purest forms,¡± said Rebecca Osman, chief destination officer at A&K Travel Group.
¡°This acquisition aligns perfectly with our commitment to unlocking impossible possibilities for both our discerning travelers and our trade partners,¡± she added. ¡°The Nordic region has become a guest favorite amongst luxury travelers seeking authentic wilderness experiences.¡±
Borealis DMC¡¯s ¡°deep-rooted connections with indigenous communities and unmatched access to remote locations complement A&K¡¯s philosophy of revealing destinations through local expertise and cultural authenticity,¡± said?A&K.
Added Borealis DMC Founder Marcella Infantino: ¡°We've partnered with A&K for several years, and this acquisition feels like a natural evolution. A&K understands what makes the Nordic region special ¨C our relationships with local communities and commitment to authentic wilderness experiences.¡±
The news comes on the heels of a new A&K partnership with sister brand Crystal Cruises.
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