The Adventure Travel Trade Association (ATTA) released its 2025 Adventure Travel Market Sizing Report, which surveyed nearly 5,000 travelers in 13 countries.
ATTA, which said the report is its ¡°most comprehensive analysis of the global outbound international traveler landscape since 2018,¡¯ noted that the market has broadened over the last 10 years.
¡°Today¡¯s adventurers are curious and intentional, seeking immersive experiences that forge meaningful connections with nature, culture and place,¡± ATTA said. ¡°While hiking, biking or kayaking remain popular, travelers are equally drawn to authentic cuisine, local traditions and the stories of the people they meet along the way.¡±
The report also found that the $3 trillion adventure is continuing to blossom.
¡°Globally, the core adventure-first traveler base has risen from 30% to 40%, and 67% of all international travelers are open to the idea of opting for a trip that incorporates adventurous elements.¡±
¡°Sustainability is the heart of adventure travel,¡± ATTA added. ¡°Small-scale, capped-group and locally owned activities are increasingly preferred.¡±
Cultural experiences, meanwhile, have become significantly more mainstream, while luxury and curated experiences are rising in popularity.
TTA categorizes adventure travelers into four categories: Adventure Intensives, Nature Enthusiasts, Cultural Explorers and Experience Samplers.
For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.
Topics From This Article to Explore
