The American Society of Travel Advisors' (ASTA) River Cruise Expo has sold out for the fourth straight year.
ASTA's 2026 River Cruise Expo is scheduled to take place in Amsterdam, Netherlands, from March 11-15, 2026.
In response to surging demand on the heels of a prolific 2025 showcase, the organization has opened a waitlist for those still hoping to attend the signature event.
ASTA confirmed that it's working to "secure additional ships to participate in next year¡¯s expo" and that, if successful, it'll "open spaces to individuals registered for the waitlist in the order their name was added."
Interested advisors can visit the event website to register and add their name as soon as possible.
Advisors must be active members of ASTA in order to attend. Travel professionals can join or renew their membership online, email askasta@asta.org or call 1.800.ASK.ASTA for assistance.
"The overwhelming response from advisors highlights the caliber of this experience," ASTA Senior Vice President of Business Development Sarah Little said in a statement. "Even more impressive is the immediate return on investment attendees are seeing¡ªturning what they learn at this event into real client bookings within days."
"The River Cruise Expo is a catalyst for business growth, professional development, and industry connection. We¡¯re deeply committed to expanding opportunities like this that elevate advisor expertise, build lasting relationships, and drive profits for our members¡¯ businesses."
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