After quickly selling out after opening for registration back in April, the American Society of Travel Advisors¡¯ (ASTA) 2026 River Cruise Expo is expanding the event and reopening registration, which ASTA advisors can do now.?

The 2026 River Cruise Expo will take place next March 11-15 in Amsterdam, Netherlands and will feature fifteen river cruise ships, a record number for the event. More attendees will also be allowed to attend than in any previous expo.?

The General Session will feature an expanded two-day educational event, while advisors will also get a first glimpse at Celebrity Cruises¡¯ and Trafalgar¡¯s river cruise debuts. Elizabeth Gilbert, author of Eat, Pray, Love, will give the keynote address, while Sarah Little, ASTA¡¯s Senior Vice President of Business Development, will christen AmaWaterways¡¯ newest ship, the AmaSofia.?

Original capacity for the event sold out in April, when ASTA added a waitlist for potential ASTA member advisors to register. The Expo offers three different attendee tiers, with varying pricing for attendance.?

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