Upward of 2,000 participants converged on Caesars Palace Las Vegas for Travel Leaders Network¡¯s EDGE annual conference on June 8. The five-day event, got off to a brisk start, with developments on enhanced booking tools and CRM integration, marketing tools, micro-communities and more.
¡°We operate like a multi-billion-dollar travel agency, but we pass the benefits directly to our members,¡± said John Lovell, CTC, President of Travel Leaders Network. ¡°The more advisors engage with the programs we offer, the more they¡¯re able to increase their income, become more efficient and grow their business.¡±????
Proprietary Booking Platform
Lovell pointed to a variety of technology advancements, including SNAP, Travel Leaders¡¯ proprietary booking platform, which debuted last year and provides advisors with access to options to air, car and hotel options, ¡°with commissionable content prioritized,¡± Lovell said. ?
Agent Profiler, meanwhile, helps members attract new clients by connecting them directly with travelers on the TravelLeaders.com website.
¡°Vacation CRM ¨C the current ClientBase and AgentMate platforms ¨C integrates directly with Agent Profiler, streamlining the connection between advisors and new leads,¡± Travel Leaders said. Once a member opts in, leads from TravelLeaders.com and Agent Profiler are automatically pushed into the advisor¡¯s CRM, eliminating manual entry, saving time, and enhancing follow-up.¡±
The company added: ¡°A key new feature is the ability to pull client data¡ªsuch as past purchase history¡ªfrom the agency when the member chooses to sync with the CRM. This two-way integration not only improves data accuracy but also deepens client insights with demographic and behavioral information, allowing advisors to better understand and serve their clients.¡±
Cruise Space Programs
Travel Leaders Network is also expanding its exclusive cruise space programs to include more than 8,000 sailings through 2027.
¡°Luxury travel is booming, and travelers are seeking exclusive, high-value experiences, which is exactly what our cruise programs deliver,¡± Lovell said. ¡°Our member advisors love it too because it positions them as a source of exclusive benefits to their clients.¡±
The program includes ¡°Distinctive Voyages,¡± featuring an onboard host, an exclusive shore event, a private reception and ¡°a Private Car and Driver experience on select sailings; ¡°Amenity Departure Dates,¡± which offer such amenities as onboard credit and specialty dining and prepaid gratuities; and ¡°Culinary Collection,¡± which puts the spotlight on food and wine both onboard and on land.
New Marketing Tools
¡°With over 2,200 agency locations participating and an audience of more than 4 million engaged social followers, Travel Leaders Network is turning everyday advisors into trusted, consistent content creators with measurable impact,¡± Travel Leaders said.
¡°With every new tool we introduce, our goal is clear: empower our member advisors to grow their business and, in turn, grow the business of our preferred partners,¡± Lovell said. ¡°We¡¯re not just providing assets, we¡¯re creating a high-performance sales engine that benefits everyone in our network.¡±
To date, Travel Leaders has unveiled 464 consumer digital and print pieces. ¡°Nothing is sent without a member¡¯s explicit opt-in, allowing them to select what works best,¡± Travel Leaders said. ¡°So far this year, 123 million pieces have been sent to travelers, all branded with their travel advisor¡¯s information.¡±
Travel Leaders raised the bar on its social media marketing options for advisors with ?Social Share Pro. ¡°Since its rollout in 2024, Social Share Pro has exploded in popularity and is now available to all Travel Leaders Network members in North America, Travel Leader said.
¡°The platform pushes curated, high-quality social media content featuring exclusive partner offers directly to advisors¡¯ Facebook, Instagram, TikTok and other platforms.¡±
Leaders Alliances
Travel Leaders¡¯ advisors are also reaping the rewards of the company¡¯s Leaders Alliances, which are ¡°supportive, high-performing peer groups where today¡¯s most driven travel sellers are taking their businesses to the next levels,¡± the company said.
¡°These communities are designed to be aspirational, not exclusionary,¡± Lovell said. ?¡°If you¡¯re a travel advisor who¡¯s putting in the work and using the resources available through our network, then you absolutely have the potential to become a Leaders Alliance member. It¡¯s a goal that¡¯s within reach for many, and we want advisors to be inspired to get there.¡±
On average, members from Leaders Alliance¡¯s micro-communities create $1.5 million in luxury travel sales each year, Travel Leader said. ¡°Honeymoon & Destination Weddings Alliance members generate $500,000 on average in romance travel, with many surpassing $1 million. Collectively, agencies in the Independent Agencies Leaders Alliance account for more than $4 billion in annual revenue.¡±
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