It has been widely reported that Canadian visitation to the United States has been plummeting amid President Trump¡¯s new tariffs and his talk of annexing our neighbors to the north.

But it¡¯s not just Canadians who are apparently put off by President Trump¡¯s policies and rhetoric. A new survey conducted by CNBC reveals that nearly 80 percent of Southeast Asian travelers say the United States is ¡°losing its appeal as a travel destination.¡±

According to the survey, such sentiments are being driven by fears surrounding potential discrimination, actions by the Trump administration and widespread gun violence in the United States.

A ranking of the fears expressed by Southeast Asians with regard to visiting the U.S. shows the prevailing fears in this order:

• Concerns about discrimination/treatment of Asian travelers: 60%
• Actions by Trump Administration: 54%
• Gun violence: 53%
• Costs: 41%
• Tariff announcements: 38%
• Border detentions: 37%
• Election of Trump: 34%
• Visa requirements: 32%
• Travel advisories by my government: 15%

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The survey further indicates that one in four Southeast Asian travelers said their interest in visiting the country declined specifically over the past six months.

Conducted by market research company Milieu Insight, the survey involved 6,000 international travelers from Singapore, Indonesia, Vietnam, Thailand, the Philippines and Malaysia and took place from May 22 through June 10. Almost half of those who participated in the survey have previously visited the United States at least once.?

The CNBC survey follows on the heels of a YouGov report published in March, which indicated that since January 2025, global ¡°buzz¡± and ¡°impressions¡± of the U.S. as a travel destination have declined significantly.

New Report on the Decline of Canadian Visitation

Meanwhile, new data released yesterday?by Statistics Canada shows that visitors to the United States from that country continue to drop precipitously.

In June 2025, the number of Canadian-resident return trips by automobile from the United States totaled 1.3 million, a steep decline of 33.1 percent from the same month in 2024, according to Statistics Canada. June 2025 also marked the sixth consecutive month of year-over-year declines in visitation to the United States by Canadians.

Also in June, Canadian-resident return trips by air from the United States dropped 22.1 percent to 363,900.

Canadian travelers have been opting for other destinations instead of the United States, including increasingly visiting Mexico and the Caribbean.

The decline in visitors to the United States from Canada has been widely attributed to new U.S. tariff policies that are harmful to the Canadian economy, along with President Trump¡¯s talk of making Canada part of the United States.

The across-the-board?drop in international visitors to the United States has raised concern among economists who underscore the critical financial benefits of tourism for the U.S. economy. International travelers spent $254 billion in the US last year.

An April report from the International Trade Administration (ITA) showed that arrivals of non-citizens to the United States by plane have declined by more than 11 percent since March 2024.

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