The Jamaica Tourist Board (JTB) just launched a new advertising campaign encouraging travelers to visit the Caribbean island featuring legendary sprinter Hon. Usain Bolt, who is now Jamaica¡¯s Global Tourism Ambassador.?

The 30-second video featuring Bolt was released yesterday on August 6, in celebration of Jamaica¡¯s Independence Day. The video is available to watch online across platforms.

¡°Usain Bolt has long been an icon of Jamaican pride and excellence,¡± said Jamaica¡¯s Minister of Tourism, Hon Edmund Bartlett. ¡°This campaign brings his personal story and national pride into focus and shares that magic with the world. On our 63rd Independence Day, we¡¯re proud to showcase to the world what makes Jamaica truly unforgettable.¡±

Bolt will be featured across media channels, including social media and physical appearances, throughout the campaign.

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