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      Hertz and Jeep Team Up to Add Wrangler Hybrid to Fleet

      Image: Hertz car rental sign (photo by Eric Bowman)
      Image: Hertz car rental sign (photo by Eric Bowman)
      Noreen Kompanik
      by Noreen Kompanik
      Last updated: 8:00 AM ET, Wed May 14, 2025

      Car Rental company Hertz has announced an expansion to its line of vehicles by teaming up with Jeep to add a dedicated collection of Jeep Wrangler 4xe to its newest fleet.

      The Jeep Wrangler hybrid will be available sometime in May in major cities across the U.S. Hertz says it is also giving customers a fun look under the hood at the unique Jeep driver culture (what is up with the ducks?) with surprise offers.

      As a bonus, all Jeep models this summer will be 10 percent off.

      ¡°We are thrilled to add the Jeep Wrangler 4xe to our expansive lineup of new cars, trucks and SUVs for rent at Hertz and give customers a taste of what¡¯s it like to be a Wrangler owner,¡± said Henry Kuykendall, Hertz Executive Vice President of North American Operations in a statement.

      He added, ¡°The Jeep Wrangler is iconic and always in high demand for the summer. With the perfect blend of ruggedness and the latest tech features, the 4xe models are sure to delight those who are seeking ultimate freedom and adventure in their travels.¡±

      Hertz will also give Wrangler 4xe drivers the opportunity to learn about and participate in the Jeep brand¡¯s unique culture, including:

      • The Jeep Wave: A friendly gesture for Jeep Wrangler drivers to acknowledge each other on the road.
      • Jeep Ducking: A tradition where Jeep Wrangler owners place a rubber duck on another drivers¡¯ Wrangler as a sign of appreciation for their ride and to spread joy.
      • Duck Duck Jeep (Hertz Version): Hertz lucky duckies (a.k.a. Hertz renters) who find an exclusive Hertz-Jeep rubber duck in their Jeep Wrangler rental can unlock even more discounts and free upgrades for future Hertz rentals.

      "The Jeep Wrangler is made for summer. The first hint of warm weather and sunshine means opening up or removing the top for owners to enjoy the open-air freedom the Wrangler offers," said Lucy McLellan, Head of North America Marketing Office.

      She added, "Our partnership with Hertz gives drivers who haven¡¯t yet experienced the perks that come with Wrangler-ownership the opportunity to see for themselves firsthand the joys of driving on the open road during their summer travels, receiving a ¡®Jeep Wave,¡¯ getting ¡®ducked¡¯ and taking part in a community-culture that brings smiles to owners and passers-by around every corner.¡±


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