Wednesday, May 1 is Global Travel Advisor Day, kicking off an entire month of advisor appreciation.

Agencies and advisors play a vital role in the travel industry and Global Travel Advisor Day marks an important time to commemorate their contributions.

According to a study by Phocuswright, advisors facilitated a remarkable $115 billion in bookings last year alone.

What's more, according to the American Society of Travel Advisors (ASTA) and POLITICO Focus, travel agencies are set for a 26 percent market share by 2026 and valued at $141.3 billion.

Each year, advisors impact hundreds of thousands of jobs. It's also among the fastest-growing professions.

And while technology continues to improve with the emergence of AI in recent years, advisors continue to provide a human touch that can't be replaced, offering their clients both authenticity and customization.

All month long, suppliers are celebrating advisors' year-round efforts?to serve as a vital link between suppliers and travelers with special events, giveaways, bonus commissions and other perks.

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