Luxury travel company Classic Vacations is set to be acquired by the India-based travel tech company TBO in a deal worth up to $125 million.

One of the leading global travel distribution platforms, TBO will purchase Classic Vacations from the Phoenix-based investment firm, The Najafi Companies, according to a press release issued today.

Classic Vacations was purchased by The Najafi Companies in 2021 from Expedia Group.

The newly announced acquisition will bring together TBO¡¯s technology platform and its worldwide inventory with Classic Vacation¡¯s network of luxury travel advisors and suppliers.

The two companies said in a press release that TBO¡¯s expansion into serving the premium outbound travel market aligns strategically with Classic Vacation¡¯s B2B brand and elite, high-value advisor network.

¡°We¡¯re thrilled to bring Classic Vacations into the TBO family ¨C the company¡¯s longstanding delivery of outstanding services has earned the trust of its more than 10,000 travel advisors in the U.S., and their end customers, making them a seamless fit for our vision moving forward in the fast-evolving travel and tourism industry,¡± Gaurav Bhatnagar, TBO¡¯s co-founder and Jt. managing director, said in a statement.

¡°Classic Vacations is led by a strong team of experts and will continue as an independent brand while leveraging TBO¡¯s technology and distribution capabilities to grow their business,¡± Bhatnagar added.

Melissa Krueger, CEO of Classic Vacations said TBO¡¯s tech-centric solutions are geared fully toward the travel advisor community.

¡°TBO connects us to its first-class technology platform unlike what the wholesale market has ever had access to ¨C allowing us to bring even more resources, tools and insider connections to our valued travel advisors,¡± Krueger explained.

¡°Together, we¡¯re strengthening Classic Vacations¡¯ position as the premier luxury partner in the market while extending our reach onto the global stage, reflecting the worldwide footprint of our most important customers and supplier partners,¡± Krueger added.

With global demand for luxury travel projected to expand significantly over the coming decade, the partnership creates a stronger platform to meet evolving traveler expectations and drive sustained value.

The next phase in TBO and Classic Vacations¡¯ operations is expected to leverage the combined strength of both companies ¡ª accelerating growth for the global luxury travel operations, while also ensuring continuity for customers, suppliers, and employees.?

Earlier this summer,?Classic Vacations¡¯?announced the release of a newly upgraded travel advisor platform that allows advisors to book flights, car rentals, hotels, transfers, tours and travel protection, all in one place.?The fifty-year-old vacation packager allows advisors to book more class categories of flights, including first and business, at negotiated fares. Advisors can also book car rentals across the globe.?

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