The Bahamas Ministry of Tourism, Investments & Aviation (BMOTIA) announced a partnership with the iconic New York Yankees for the 2025 baseball season.

The strategic collaboration will have The Bahamas engaging with Yankees fans throughout the season via in-stadium branding, digital activations, and hospitality events, said BMOTIA officials. The initiative aligns with The Bahamas¡¯ broader tourism strategy to inspire travel and deepen emotional connections with visitors.

¡°The New York Yankees represent a global standard of excellence, and we are proud to partner with such an iconic organization, said Chester Cooper, The Bahamas¡¯ deputy prime minister and minister of tourism, investments & aviation.

¡°This partnership allows us to connect directly with Yankees fans and invite them to explore our beautiful islands, vibrant culture, and unmatched experiences,¡± Cooper said. ¡°Whether you're looking for relaxation, adventure, or authentic Bahamian hospitality, there's a place for everyone in The Bahamas.¡±

Fans can expect to see The Bahamas featured in Yankee Stadium with branding displayed on concourse televisions, LED animations in the Great Hall and on field-facing LED displays throughout the season. The Bahamas will also host a sweepstakes providing bucket-list travel opportunities for fans, which will be promoted via Yankees social media.

¡°Partnering with the New York Yankees reinforces The Bahamas¡¯ position as a world-class destination with global appeal,¡± said Latia Duncombe, BMOTIA¡¯s director general. ¡°This collaboration provides direct access to one of our most important visitor markets and enables us to showcase the diverse, authentic experiences of our islands to millions of fans throughout the season.¡±

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