HX (formerly Hurtigruten Expeditions) is giving its fleet a makeover.

Today, the company unveiled its new livery colors of ¡°Indigo Blue¡± and ¡°Sand,¡± marking an important milestone in the company¡¯s rebrand. Last month, the company officially separated from sister brand Hurtigruten.

The new livery palette will replace the former red and black hues used by the Huritgruten Group. HX¡¯s new visual identity, which is inspired by nature and marine wildlife, will help guests better distinguish between the two brands.

As part of the rebrand, HX has already introduced a new website, new indigo blue jackets for expedition guests and other branded materials.

¡°This is the next important step in the HX brand evolution,¡± says Gebhard Rainer, chief executive officer of HX. ¡°The rebrand of our fleet is not just about aesthetics, it¡¯s about creating an experience that resonates with our guests on every level."

"Our new fleet colors are a reflection of who we are today and where we are heading, while also maintaining a respectful distinction from our heritage brand, which will continue to proudly represent its own legacy in red and black," Rainer continued.

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