As Canadians gear up to celebrate Canada Day, a new survey suggests many would be more likely to explore their own country—if it didn’t cost so much.
A recent poll conducted by Lightspeed Commerce reveals that over half of Canadians would travel more within Canada if costs were subsidized by the government.?
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“Canadians are making a definitive statement about where, and how they choose to spend their money—and travel is no exception,” said Lightspeed CEO Dax Dasilva.?
“More than half of Canadians surveyed believe that it’s important to support the local travel economy, and with the rollout of the Canada Strong travel pass, it is now more convenient and accessible than ever.
"It’s encouraging to see Canadians find new passions and opportunities to support our local businesses, and businesses should find opportunities to showcase their Canadian pride, and roots, this coming Canada Day.”?
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The survey also highlights a shift in national travel habits:
- 63% of Canadians are planning a domestic vacation this year.
- 66% say they’re uncomfortable travelling to the U.S. due to political concerns.
- 75% are paying close attention to tariff-related news, letting it guide their travel decisions.
The data suggests that Canada’s rising domestic tourism trend isn’t just about saving money—it’s about values, too.?
Supporting Canadian businesses, staying closer to home, and making conscious travel decisions are all playing a role in how Canadians are choosing to spend their summer.
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And as the country heads into another Canada Day filled with fireworks, flags, and family road trips, domestic destinations are hoping this new wave of patriotism continues.
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ICYMI: Here are 10 Canadian travel stories that showcase why there’s no place like home:
- As Domestic Travel Heats Up, Two Canadian Beaches Make Corona’s Global Top 100 List
- Exploring Newfoundland’s Legendary East Coast
- 64% of Canadians Plan to Travel Within Canada This Summer, Survey Finds
- Lonely Planet Names Top 15 Places to Visit in Canada
- Canada Updates U.S. Travel Advisory: Here’s What It Means for Anyone Crossing the Border
- Adventure Canada Wants Canadians to Explore at Home
- Destination Canada Unveils New Tourism Brand: ‘Canada, naturally.’
- The Rockies Are Calling—and Canadians Should Answer
- Best in Class: Top Hotels and Resorts in Canada for 2025 Rankings Released
- From Tofino to St. John’s: A Cross-Country Canadian Bucket List
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