New rumors in the business and banking world say that Sandals Resorts International is contemplating selling itself for around $6 to $7 billion.?

The Wall Street Journal first broke the news on March 20, noting that the company is working with bankers on a potential sale process.?

The Sandals Resorts company was founded in 1981 as a family corporation run by Gordon ¡°Butch¡± Stewart, who died in 2021.?

His son, Adam Stewart, took the helm of the company after his father¡¯s death, after which the brand began expanding its family-friendly Beaches brand as well as updating and expanding its Sandals properties, such as the opening of the Sandals St. Vincent. The company boasts 17 adults-only Sandals Resorts and a handful of family-friendly Beaches resorts.?

According to our sister publication, Travel Weekly, this isn¡¯t the first time the company has considered selling itself, hiring Deutsche Bank in 2017 to explore potential options.?

All-inclusive resort brands have been more popular acquisitions for hotel giants like Marriott and Hyatt. Hyatt recently added Bahia Principe Hotels & Resorts to its Inclusive Collection and entered an agreement to acquire Playa Hotels & Resorts for $2.6 billion.?

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