American Express Travel has just unveiled its 2025 Trending Destinations list, spotlighting next year¡¯s top 10 must-visit destinations aimed at Millennial and Gen Z travelers.

Drawing from American Express Card Member bookings and insights from the company¡¯s global network of Travel Consultants, the list highlights a diverse range of places from tropical islands to cultural hubs and natural wonders.

2025¡¯s Top 10 Trending Destinations

• Brisbane, Australia: Situated between the Gold and Sunshine Coasts, Brisbane features world-class museums, vibrant nightlife and a thriving dining scene.
• Brittany, France: Known for its coastal beauty, Brittany offers a distinctive culture and miles of scenic trails that are perfect for seaside walks, such as the GR34.
• Franschhoek, South Africa: Nestled in the Cape Winelands, Franschhoek offers almost 50 wineries, farm-to-table restaurants and ample hiking opportunities, making it a great add-on to a safari adventure.
• Koh Samui, Thailand: This 88-square-mile island is a tropical paradise featuring lush jungles, white-sand beaches and crystal-clear waters, making it an ideal choice for both active travelers and those seeking relaxation. Also, Koh Samui will soon be featured in HBO¡¯s popular series, ¡°The White Lotus¡±, which will doubtless spark interest among "set-jetting" tourists.
• Macau, China: Although it¡¯s most famous for its supersized casinos, Macau's Cantonese-Portuguese fusion cuisine, and UNESCO-recognized Historic Centre make it an intriguing destination for food lovers and culture enthusiasts alike.
• Moab, Utah: As a gateway to Utah¡¯s ¡°Mighty Five¡± national parks and an ideal jumping-off point for experiencing the American Southwest, Moab offers outdoor thrills like world-class rafting, biking and hiking against a backdrop of stunning red rock landscapes.
• Nikko, Japan: A serene mountain destination in Japan¡¯s rural Tochigi prefecture, Nikko offers a blend of cultural treasures and natural beauty with its picturesque waterfalls and plentiful hiking trails.
• Paros, Greece: Known for its laid-back vibe, this Greek island boasts both a vibrant cultural scene and dramatic landscape elements, such as its rocky coastlines dotted with beaches, hidden coves and sea caves.
• S?o Paulo, Brazil: One of South America's multi-ethnic and cultural powerhouses, S?o Paulo is a hub of rich architectural heritage, top-tier museums, intriguing street art and a thriving fashion scene.
• Sun Valley, Idaho: Less crowded than Western America¡¯s other ski resorts, Sun Valley is a top choice for outdoor enthusiasts seeking activities like skiing, trout fishing, whitewater rafting and mountain biking.

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