The Ritz-Carlton Yacht Collection unveiled a new global brand campaign〞※Unlike the Rest§〞which is designed to exemplify the ultra-luxury line＊s ※commitment to curating voyages that inspire curiosity, foster genuine connections and unlock life＊s most meaningful moments,§ the company said.
※At the heart of The Ritz-Carlton Yacht Collection is a vision to create truly extraordinary experiences that evoke wonder and enrich the traveler＊s journey,§ said Ernesto Fara, president and chief financial officer of The Ritz-Carlton Yacht Collection.
※As this campaign beautifully captures, travel is a deeply personal and inspirational journey, with boundless possibilities amplified on every voyage with The Ritz-Carlton Yacht Collection.§
The campaign incorporates ※cinematic visuals and a lyrical narrative, the campaign portrays exquisite moments that define life aboard The Ritz-Carlton Yacht Collection and invites guests to explore the world with curiosity and intention,§ the company said.
The Ritz-Carlton Yacht Collection＊s Evrima entered service in October 2022, with Ilma debuting in September 2024.
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