
by Sarah Kuta
Last updated: 2:10 PM ET, Mon March 18, 2024
Starting this fall, HX (formerly Hurtigruten Expeditions) will begin offering all-inclusive expedition cruises, the company announced today.
HX plans to roll out the all-inclusive offering across its entire portfolio by November. As part of a phased approach, it will start with voyages departing for Antarctica and the Galapagos in October, then continue with cruises to other destinations.
The forthcoming all-inclusive trips are a ¡°direct response¡± to feedback from travelers and travel advisors, says Alex Dalemere-White, the brand¡¯s chief commercial officer. HX¡¯s overarching goal is to streamline the product so that it¡¯s easier for travel advisors to sell.
¡°We¡¯re confident that by including so many elements as standard in the price, we can simplify life onboard and enhance our trade-friendly focus,¡± Delamere-White adds.
The company also hopes the all-inclusive offering will resonate with guests, allowing them to focus their energy on the destination and the experience, rather than worrying about what they do and don¡¯t want to pay for.?
Moving forward, HX cruise fares will now include all daily expeditions and activities; all dining; beer, wine, spirits and cocktails; coffee, tea and soft drinks; Wi-Fi; gratuities; access to the onboard Science Center and science activities; access to the fitness room, sauna and hot tubs; professional photos taken by an onboard photographer; and take-home expedition gear and a reusable water bottle.?
¡°We want our guests to fully embrace being curious travelers when they¡¯re with us,¡± says Delamere-White. ¡°By making things as easy as possible, they can focus on exploring remote parts of the world and learning from our expert team. We believe adventure should be all-inclusive, which is why our daily expeditions, talks and access to the science center come at no extra cost, alongside delicious food and drink.¡±
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