HX, the world¡¯s oldest expedition cruise company, has launched its first standalone loyalty program, called HX Explorers, to offer travelers benefits and rewards they won¡¯t find anywhere else.?

HX Explorers launches this month. It offers two different tiers of loyalty: Level 1, for those who are about to sail, and Level 2, for travelers who have sailed on HX for over three nights.?

Travelers can enjoy special activities and offers for HX, such as a special new welcome cocktail for loyalty members on embarkation day, along with special rates for sustainable brands like CEWE, Waterhaul and Ocean Bottles. Additionally, members who sail in 2026 will receive commemorative badges celebrating the line¡¯s 130th anniversary.?

Those who are former members of Hurtigruten¡¯s 1893 Ambassador program will have their membership automatically transferred over to the new program.

¡°At HX, we believe that travel is not just about reaching a destination but about embracing the journey and the stories that come with it,¡± said CEO Gebhard Rainer. ¡°HX Explorers is our commitment to recognizing and rewarding our loyal guests, encouraging them to dive into new adventures and discover the world with a fresh perspective.¡±

¡°With HX Explorers, we recognize that today¡¯s travelers seek more than just vacations¡ªthey desire meaningful experiences that resonate and inspire,¡± Rainer continued. ¡°HX is dedicated to creating unforgettable moments, whether in the polar regions or during wildlife encounters in Alaska or the Galapagos Islands, fostering a sense of belonging among our community of curious travelers."

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