The three main destinations of Baja California Sur, Mexico have maintained an essential growth of visitors, especially from the United States and Canada, who seek, in addition to enjoying memorable days in a unique nature that links the Pacific with the desert, a great gastronomic offer, cultural experiences with the communities, water sports, and extraordinary golf courses for professionals and amateurs.
Sandra F¨¦lix, Commercial Director of the Tourism Trust of Baja California Sur, tells TravelPulse that the destination registered the same numbers in 2019 and highlights that one of its great strengths is the heavy traffic from its international airport where tourists arrive looking mainly for a place like Los Cabos, the jewel in the crown of Baja California Sur.
"Also, Loreto, despite being one of our most minor destinations, has extraordinary connectivity with the United States and Canada. We have flights from Phoenix, Dallas, Los Angeles, San Francisco and Calgary. It is easy to reach Loreto and, from there, the state's?different regions," says Felix.
She says they have different visitor profiles. For example, Los Cabos is a luxury destination with all-inclusive accommodations. However, she adds that, from La Paz to Muleg¨¦, the consumption of the tourism industry has changed in recent years.
"Our visitors stop being tourists and become travelers to experience more of our traditions, culture, and, above all, our natural resources, which is why Baja California Sur is famous. The most important luxury we have is silence, being able to be on a beach, turning around and not seeing anyone." she highlights and explains that the destinations in the north of the state focus on boutique accommodations where the guest comes to enjoy local culture, especially in the Magical Towns of Loreto, Santa Rosal¨ªa, and Todos Santos.
Playa las Palmas in Todos Santos. (Photo Credit: Noreen Kompanik)
She explains that these visitors are integrated by families of young couples (between 25 and 45 years of age) with small children looking for quiet and safe places with swimming beaches.
"We have a significant market coming from the Latino community of the United States, which seeks to reconnect with its Mexican roots, and our proximity with Southern California makes us one of the ideal destinations."
The state offers a wide range of wellness destinations for those seeking relaxation of mind and body, such as the Magic Town of Todos Santos, which has become an international reference in yoga, meditation, and healthy gastronomy.
"We also have what we call the new wellness that is not only one that seeks contact with nature but also living in it, such as going out to fish, cook, learn to make goat cheese and creating a whole organic menu," she says, adding that, in terms of drinks, there is a retro trend that has grown the classic mixology with popular beverages such as Negroni and Manhattan, among others.
Golf Courses and World-Class Cuisine
With a repertoire of more than 20 golf courses, Baja California Sur is one of the most emblematic places for those seeking to enjoy this sport's challenges with the best views of the Pacific. One of the most iconic is El Cort¨¦s Golf Club, which is unique in Mexico and certified as a Gary Player Design.
TPC Danzante Bay in Loreto, Mexico. (Photo Credit: Alex/Adobe)
"It is located within the Puerta Cort¨¦s development and has 18 holes, 14 of which have a sea view. In addition, the new Hotel Indigo of the IHG brand has just been inaugurated, which has luxury amenities and access to five restaurants, a beach club, a marina, and swimming beaches, among others. In addition, Loreto has two other extraordinary golf courses and the only Tournaments Player Club (TPC) in Mexico, the TPC Danzante Bay."
Another great attraction is the excellent gastronomy of Baja California Sur, which has artists of world-renowned cuisine, such as chef Javier Plasencia, to whom a growing number of local talents are added.
"We have excellent restaurants in La Paz and Loreto, with gastronomy made with local products, and every day, we are more focused on our ranch traditions. Despite being a desert, the life of the first settlers is incredible, and their gastronomy, which has so few resources, is very rich," says F¨¦lix.
It is important to highlight that Baja California Sur has no low season. "We have whale watching from December to March, whale shark watching from October to May, the summer holiday season and Easter for domestic tourism, and Spring Break and Winter. We have the issue of the weather from July to October, but it is the best time to dive in the so-called aquarium of the world."
In the Sea of Cortez, known for the tranquility of its waters, visitors can see hundreds of cetaceans, turtles and sea lions that, in Esp¨ªritu Santo, make up the largest colony in Mexico.
Scuba diver playing with a sea lion in La Paz, Mexico. (Photo Credit: Subphoto/Adobe)
Also, the Sea of Cortez is ideal for water sports such as snorkeling, scuba diving, kayaking, paddleboarding, and sport fishing.?In addition, on land, the desert offers extraordinary places for hiking and the realization of adventure tours until reaching cave painting sites, for which the explorers camp in the desert.
For this year and the next, Baja California Sur expects to carry out large-scale projects, "such as The Hyatt in La Paz, which has just changed its brand and is now Marriott and a redevelopment of the old Hotel Perla is coming that will have a new brand and, in addition, the construction of the Hotel Chabl¨¦ in La Paz continues," concludes the Commercial Director of the Baja California Tourism Trust.
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