After being known as Enterprise Holdings since 2009, the company introduced a new corporate brand, dubbed Enterprise Mobility.

In addition to the company¡¯s car rental brands¡ªEnterprise Rent-A-Car, National Car Rental and Alamo¡ªEnterprise Mobility will connect its entire portfolio of offerings, including fleet management, flexible vehicle hire, carsharing, vanpooling, car sales, truck rental, vehicle subscription, luxury rental, technology solutions and more.

Officials from Enterprise Mobility revealed the motivation behind the shift reflects the company¡¯s evolution from a fleet of seven cars to a global network of mobility solutions serving consumers, businesses, and governments.?

¡°Since day one, we¡¯ve been inspired by a bold idea: creating better experiences for how the world moves,¡± Enterprise Mobility President and CEO Chrissy Taylor said. ¡°This marks the beginning of our next chapter, reinforcing our 90,000-strong global team¡¯s commitment to deliver exceptional service for partners, customers and neighbors ¨C innovating with intention to meet their ever-changing needs.¡±

¡°We were founded as a car leasing business and are best known today as the world¡¯s largest car rental provider,¡± Taylor continued. ¡°Yet, the business has evolved immensely in terms of geography, offerings and customer segments served. Enterprise Mobility brings together the full portfolio we have to offer as we continue to invest heavily to meet customer mobility needs today and into the future.¡±

All Enterprise Mobility brands will remain unchanged as key offerings in its portfolio.

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