Janice Yu, Abercrombie & Kent (Photo Credit: Janice Yu)

Bio?

Janice Yu is the Director of Public Relations for Abercrombie & Kent USA, where she works closely with media to spread awareness about A&K's offerings and promote exciting travel destinations. She also manages A&K¡¯s social media presence, building and engaging with the online community.

With over a decade of experience in hospitality PR, Yu has excelled in both agency and in-house roles with luxury hotels. Her background includes key positions at Four Seasons Hotels and Hilton Worldwide, where she led cross-functional marketing strategies for luxury properties. Yu has played a key role in communicating the company¡¯s strategic expansion, including the acquisition of sister companies Crystal and Ecoventura and the launch of new travel experiences, such as the Egypt Nile boat and Amazon riverboat. She turned 37 years old in 2024.?

"Being named to the Travel Industry¡¯s 40 Under 40 is an incredible honor that reflects both the passion and responsibility I carry in my role at Abercrombie & Kent USA." Yu said. "It's a privilege to promote some of the world¡¯s most remarkable destinations, while also navigating the complexities of global events that shape the future of travel. This recognition reinforces my commitment to responsible tourism and the importance of balancing the allure of luxury experiences with the need for safety and sustainability. I¡¯m excited to continue contributing to the evolving conversations that shape the way we explore the world."

Industry Reference

"In her first 60 days at A&K, Janice had to tackle the impact of world events including earthquake in Morocco followed by the Israel conflict," said Amy Weyman, Managing Director & Executive Vice President, Marketing, Abercrombie & Kent. "Her instincts for internal and external messaging were on point as if she had been at A&K for years. Janice was eager to travel, visiting A&K destinations including Botswana, Egypt, and Saudi Arabia to experience the brand first-hand."

"She also creatively planned and hosted two high-profile media trips ¨C one for A&K Private Jet in February from Iceland to Portland and a second for our Wings Over the World small jet journeys in Europe in April. Over twenty journalists joined these trips resulting in significant media exposure for A&K. Janice also held media roundtables, events, and one-on-one desk side visits throughout the year, emerging as an experienced spokesperson for Abercrombie & Kent."

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